Hawk Tail Brewery is an Alberta based craft brewery, which captures the wild sentiment found across the beautiful province it calls home. Max Goodwin Design was approached by the owners to help craft a craft beer brand that embodies this natural wild sense that would resonate with its customers. Together through strategic planning and style discovery we were able to create a brand identity that was unique to its origins and the owners could really call home.
Strategy & Research
"Max helped us hone in on our brand identity and focus on portraying our brand in the best way possible. With a comprehensive understanding of the brand design process we were able to drive progress towards an identifiable goal. Max listened to our thoughts and contributions through the design process. I would recommend Max to help create and expand your brand and marketing."
- Derek Nordstrom, Owner, Hawk Tail Brewery