Pretty Girl

Case Study

See the project below ▼

Brand Identity Design

A lifestyle brand for ambitious female entrepreneurs, helping them achieve the next best thing in life.

Pretty Girl Co. approached Increase Branding + Design and Max Goodwin Design Co. to help craft a brand that would help launch their business. Pretty Girl Co. was started by an ambitious female entrepreneur whose vision was to empower 1 million females. The goal of the project was to develop a brand and brand architecture structure in which the owner and company could grow into. Pretty Girl Co. provides lifestyle improvement systems to women, helping them feel confident to improve health, wealth and mindset.


Brand Identity Design
Business Cards
Brand Style Guidelines

Project Team

Max Goodwin Design Co.
Justin Dunn, Increase Branding + Design


Confidence in Brand
Brand Visual Direction
Brand Architecture Defined