Pure Joy Coffee

Case Study

See the project below ▼

Brand Identity Design + Packaging

Creatively Colombian. A coffee brand centered around wellness with a Colombian heritage.

Pure Joy Coffee was born in the East Village of NYC. We are passionate about our Colombian and American heritages and we want to showcase the beauties, wonder, and quality of Colombian specialty coffee. We aim to bring a cultural experience to your home while spreading love and positivity with our hand-selected coffees, found only in the lush mountains of Colombia. Our coffee is always roasted on demand and in small batches.

So brew up some Pure Joy, and start your day feeling complete and at peace.


Creative Direction
Brand Style Guidelines
Business Cards

Project Team

Max Goodwin Design Co.
Justin Dunn, Increase Branding + Design


Owners confidence in brand visuals.
Creative direction for marketing & social media.
Packaging with brand expressiveness